How to write a subject line that recipients will WANT to open

Your subject line is arguably the most important part of your email. Get it wrong, and recipients will put that email you worked so hard to craft right into the trash bin.

An over-the-shoulder look at my personal recipe for writing emails

Stop staring at a blinking cursor and blank email body. Learn the ingredients to a perfect prospect email that will help you nurture leads, set up meetings, and close more deals!